This is Chris Redgrave for Zions Bank 'Speaking on Business'.
John Sperry, president and CEO of Mindshare Technologies, lost his job as a former dot com executive during the dot com bust. He said when you’re out looking for a job with thousands of other CTOs, you have to act differently. It just so happens he ran into a friend who was in the “mystery shopper” business, which was starting to take off. So, John thought hey – I can do this, especially with a background in the restaurant industry. He started Mindshare, a feedback management company, in June 2002.
What makes his business so important is through their multiple platforms and telemetry, they can receive feedback and turn around the information in real time, allowing their customers to fix the problem immediately. With 200 to 300 percent turnover in the restaurant business and 100 to 200 percent turnover in retail, a system like Mindshare can be extremely important.
As John will tell you, empowering your customer’s voice is more important now than ever before. Mindshare has grown exponentially, gathering customer feedback via the phone, web, text messaging, QR codes and computerized responses. Mindshare has also expanded so besides the restaurant industry they have retail, cleaning services, pest control, hospitals and cable companies. They are now in over 120 countries and 28 different languages and have grown 35 quarters in a row!
Mindshare also walks their talk. So, a company that is in the professional business of receiving feedback has been recognized as one of the Top 50 companies to work for in Utah and has been listed on Inc. Magazine’s 500 fastest-growing privately-held companies. With their international development, it’s only natural Mindshare would create a business partnership in Europe with an office in the UK.
With 96 employees strong, Mindshare Technologies likes to keep their staff excited so it’s not uncommon to see the employees playing a wicked game of ultimate Frisbee or basketball at lunch or volunteering for charities like the Utah Food Bank and Primary Children’s Medical Center.
For Zions Bank, I’m Chris Redgrave, speaking on business.