Most companies spend huge amounts of money attracting
new customers while continuing to lose existing customers.
No company can grow with a leaky customer bucket.
(Holding on to existing customers is far less expensive than attracting
new ones.)
Are you investing enough in keeping your current
customers?
How
important is customer loyalty? “The small amount we spend
on Mindshare is more than paid back in customer retention. We
spend way more on one mail drop (to capture customers) than
on a whole year’s worth of Mindshare to keep them! It
only makes sense to monitor the critical interface between the
stylist and the customer and Mindshare is the only tool that
makes that possible.”
restaurant
- call centers - retail - automotive - hospitality - travel - and more
