Why Mindshare? - Our Approach

Mindshare's approach is built on two very simple axioms of business:

We want to become your trusted partner and advisor (not just "a vendor"). We provide the customer feedback and analytical expertise that will help you develop loyal customers and loyal and productive employees – and we are affordable enough to allow you to gather that feedback continuously. We are known for our outstanding service to our clients.

The Mindshare approach is unique.
We believe that For Customer Feedback To be truly useful, it must...
Be REAL-TIME: (Stale feedback is simply history.)
Our products deliver real-time, real-customer information while the experience is still fresh in their minds, and useful. You can't afford to wait days or weeks to fix operational problems, or to implement cutting-edge innovative suggestions. Mindshare uses telephone and web interfaces without the expense and inflexibility of old IVR technology.

Be CONTINUOUS: (Movies are better than snapshots.)
A continual "finger on the pulse" of your customers is the only way to capture the operational issues that will help you continuously improve and build momentum. Employee turnover, changing tastes, even external conditions create a "moving target." Daily monitoring is will allow you to effect continuous change.

Be WIDELY-DISTRIBUTED: (Share the information all over the organization.)
Create a passionate, customer-centric organization by making sure everyone in the company knows what customers are experiencing. Mindshare's instant reports are always available and easily tailored to various management needs:

Drive ACTION: (Even real-time, continuous feedback is no good unless you ACT on it.)

*(This has been borne out through numerous studies. One of the best known is "Putting the Service-Profit Chain to Work," by Heskett, et al, Harvard Business Review, March-April, 1994)