More
Than Just a Survey
Do all of your customers
have the exact same experience each time they visit? Of course not. Then
why would you ask them all the identical set of questions? SmartLogic™
dynamically adjusts the survey to meet the customer's changing experience.
While canned surveys restrict customer feedback and limit information,
Smartlogic™ broadens feedback and clarifies the customer experience.
Adaptable "Drilldown"
Questions
Mindshare personalizes surveys to the customer's experience.
For example, a dissatisfied customer will be asked dynamic drill-down
questions about why their experience was poor and how they want you
to respond. Satisfied customers answer a broad set of dynamic questions
about their experience. Customers may leave voice recordings to add
further clarification.
Rotating Questions
Instead of asking the same 10 questions to every customer, SmartLogic™
builds short unique interviews from a bank of 200+ questions. Questions
are organized into categories such as service, atmosphere, value and
marketing. No single customer answers all the questions and multiple
customers provide you with a holistic view of your business.
Customer Loyalty Marketing
The resulting data from the SmartLogic™ system gives management
and employees feedback in each of 3 key areas of Customer Loyalty Marketing;
1) Customer Acquisition, 2) Customer Retention, and 3) Customer Recovery.
Alternating Research
and Operating Questions
Continuous operations feedback from your customers each week is necessary
in order to fine-tune your offering. Occasionally, you may want to intersperse
marketing or strategy questions to take the customer's pulse. SmartLogic™
makes this transition a painless, easy process. |
