Mindshare Technologies, Inc.
This policy statement discloses the information practices of Mindshare Technologies, Inc. (“Mindshare”) relating to our web sites and web/text surveys, reporting engines (collectively the “Sites”), phone surveys, data collection and any other methods of interacting with Mindshare.
Your privacy is important to you and to us. We are committed to respecting your privacy. The following policy was created in order to comply with both the Privacy Act (1974) and the Personal Information Protection and Electronic Documents Act (PIPEDA) and any other relevant legislation. To the extent there is additional protection afforded to you pursuant to the law, which is not set forth herein, Mindshare agrees to take such measures to give full effect to such additional protection. Mindshare respects the privacy of each individual with which it comes into contact.
Safe Harbor-compliant Affirmative Commitment
Mindshare complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Mindshare has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Mindshare's certification, please visit http://www.export.gov/safeharbor/
Mindshare’s Clients and how this relates to your privacy
What is Personal Information?
Personal Information is information about an identifiable individual. It may include your full name, address, zip code, telephone number, date of birth, email address, demographic/classification information (e.g. education or age), and any other information that identifies who you are or would allow someone to contact you. It also may include client program membership or loyalty numbers. Your contact information may be used as required to follow up on your feedback so you can be contacted by client employees or representatives. Personal Information only becomes known to Mindshare when you voluntarily provide it to us, or it is provided to Mindshare by the Mindshare client that invited you to take a survey.
Collection and Use of Personal Information
Mindshare believes in protecting your privacy. We will not collect any Personal Information from you via phone, web, texting, data transfer, or any other method that you do not volunteer. Participation in surveys or other data collection is completely voluntary and the user therefore has a choice whether or not to respond and whether or not to disclose any requested information. We do not sell, share, or rent Personal Information to third parties without your consent, except in certain specific cases described below.
Telephone ANI Visibility
When you dial a toll-free number in the United States, the party you are calling pays for the call. The called party is able to identify your telephone number using a telephone network technology called Automatic Number Identification (ANI). FCC rules limit parties that own toll-free numbers from distributing the telephone numbers identified through ANI and require telephone companies to inform customers that their telephone numbers are being transmitted to toll-free numbers in this way. If you take a Mindshare telephone survey, both Mindshare and its clients may have access to your ANI, but, per FCC rules, will not distribute that telephone number further.
IP Addresses and Cookies
Privacy Policies in Specific Circumstances
Using and Sharing Personal Information
The following paragraphs describe in more detail how Mindshare may use your personal information in specific circumstances. Depending on the specific interaction you have with Mindshare, one or more of the following may apply.
Assistance to Complete a Survey
In certain circumstances a participant may require assistance from Mindshare to complete a survey. If the survey is being administered by telephone, they may be required to leave a voice message. If the survey is being administered online or by other text media, they may be asked to post a message to Mindshare using an e-form or e-mail. Personal Information may be required. In this case, the Personal Information will only be used to contact a participant for the intent of resolving their difficulty in accessing and completing a Survey.
Promotional and Incentive Contests
Mindshare or its clients may offer various promotions, incentives, or sweepstakes from time to time. When entering a promotional contest, we, our client, or our client’s fulfillment vendor may ask for your name, date of birth, address (e-mail and/or residential) and phone number so that we may communicate with you in the event you are a winner.
Our Sites’ contact forms may request your name and contact information, potentially including telephone numbers. To post a message to Mindshare using an e-form an e-mail address is also required.
For certain surveys and other opt-in services, Mindshare may collect profile (e.g. personal interests) and demographic information (e.g. household income, etc). This information will be used to communicate specific information to you based on the profile and demographic information you provide. Some surveys and opt-in services offer visitors the option of participating in additional surveys or receiving information from Mindshare or from a Mindshare client or business partner. Visitors must opt-in if they wish to participate or receive such information, and if they do, their Personal Information may be used by Mindshare and/or shared with a client of Mindshare or business partner for that purpose.
Fulfilling your transaction request
If you request something from a Mindshare web site, for example, a product or service, a whitepaper, a callback, or specific marketing materials, we will use the information you provide to fulfill your request. To help us do this, we may share information, with others, for instance, other parts of Mindshare and business partners involved in the fulfillment. If you request information about our products or services, we may follow up with you in the future with additional information that we think may be of interest to you. You will always have an opportunity to opt out of receiving such communications. In connection with a transaction, we may also contact you for market research purposes.
The Sites may make chat rooms, forums, message boards and/or news groups available to its visitors. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.
If you register for a subscription (e.g. to a newsletter or other communication) we will use the registration information that you submit to process your request. We will keep this information in a database. In addition, we may contact you about future publications and Mindshare services that may be of interest to you. You will always have an opportunity to opt out of receiving such communications.
Disclosure of Aggregate Information
Mindshare reserves the right to use non-personal customer and/or employee data in aggregate for the purposes of generating “norms” and industry benchmarks, etc.
If you submit a job application to Mindshare, we may use the Personal Information that you supply, such as your email address and phone number, to contact you about possible job openings. We may also contact previous employers and references, unless you instruct us not to.
Disclosures Required By Law
New Use of Personal Information
Should Mindshare wish to use your Personal Information for a purpose not contemplated at the time of initial collection, such as additional services, products, or promotional offers that may be of interest to you, we will use your contact information, including your email address, to ask for your consent to use your Personal Information for the new purpose.
Our phone systems and web servers do automatically recognize some non-personal information. Specifically, when you visit Mindshare Sites, we collect information regarding:
Links to Third-Party Sites
Security, Storage, and Retention of Information
The Sites (including, but not limited to: websites, surveys, reporting applications, and data transfer applications), have reasonable security measures in place to protect against the loss, misuse and interception of information by third parties. While we use every reasonable means to protect data that is within our control, Mindshare assumes no liability for interception, alteration or misuse of information transmitted over the Internet.
All hosted environments meet the following physical security requirements - Single point of entry to main hosting areas; main access monitored with additional access for emergency purposes only; surveillance cameras in facility; access validation with biometric identity check; access only to persons on Mindshare-approved access list. All hosted environments also meet the following electronic security conditions - login validation; creation of accounts only as verified by Mindshare or sub-contracted hosting provider; secure SSH (encrypted) connections to access servers; servers running behind secure firewall; intrusion detection systems. Additionally, Mindshare has the capability to encrypt specific individual pieces of highly-sensitive information if needed. All hosted data is backed up continuously, with multiple, redundant servers. Systems are regularly checked and tested.
One of the options we offer to our clients is Secure Socket Layer (SSL). For clients who implement our SSL option, we will not transmit Customer Information for the particular user interface that has the SSL over the public internet "in the clear", i.e., without it first being encrypted.
Mindshare imposes strict internal controls over employees with access to Customer Information. Such access is granted only on a need-to-know basis.
Mindshare will retain Personal Information only for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) will remain valid after termination of our interaction with you.
Our Worldwide Practices
Mindshare conducts business globally, with people, processes, and systems that cross borders. Our privacy practices are designed to provide protection for your Personal Information, all over the world. Some countries may provide less legal protection for your information. In such countries, Mindshare will still handle information in the manner we describe here.
How to Correct or Update Your Personal Information
If you need to correct or update your Personal Information registered with us, contact the privacy officer and use "personal profile update" as the subject of the message. Please make sure to include your previously registered name, address, email address and phone number along with any new Personal Information in the body of the message. Mindshare will record your Personal Information change in our web database and will make this change available to our proper business groups.
Privacy Questions and Access
If you have questions or suggestions about this privacy statement, the practices of our Sites, or an account of the use that has been made with your information or your interactions with Mindshare, simply contact the following:
Privacy Officer Contact: Privacy Officer Address:
Mindshare Technologies, Inc.
(801) 263-2333 Attn: Privacy Officer
310 East 4500 South Suite #450
Salt Lake City, Utah 84107