Mindshare Technologies will host a December 3, 2009 (11:00am MST) webinar including real world testimonial from Martin Mans at Comcast who actively uses Mindshare Technology’s voice of the customer (VoC) system to drive performance and profitability. Mindshare will be presenting with Comcast on their use of feedback and how it has allowed them to be more responsive and increase their customer satisfaction level. “An integral part of a customer’s experience is the ability to give feedback to an organization,” states Erich Dietz, director at Mindshare Technologies, “we allow companies to not only collect feedback, but to have it disseminated at appropriate levels throughout the organization so that managers can react appropriately – this ultimately assists in retaining customers, improving morale, and increasing the bottom line.”

Listening to customers is a “must-do” in today’s ever-changing business environment. A lot of companies listen, gather and collect the feedback, but then don’t use the data to improve. Gathering metrics is helpful to know who your customers are, but Mindshare believes that if you don’t serve your customers the way they want to be served you will lose them. You need to be able to react to every individual for their specific scenario. The data is most helpful when used to promote better service.

Bruce Temkin, Vice President and Principal Analyst of Forrester Research, will set the stage in the 60 minute webinar and discuss best-in-class VOC programs. As he stated in his November 2009 research report, Sixteen Voice of The Customer Recommendations, “Any company that wants to become more customer-centric needs to develop a strong VoC program. Why? Because there’s nothing more powerful than an ongoing stream of feedback from customers. This insight helps to identify problems, set priorities, and cut down on conflict across internal organizations. Instead of debating personal priorities, companies with good VoC programs make decisions based on what their target customers are saying. “

To register for this seminar, please click here.

About Mindshare Technologies
Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net.