Mindshare Technologies announced today the availability of its most recent white paper, “Are You Ready for Enterprise Feedback Management (EFM)?” by its president, Richard D. Hanks. The paper is available for download at www.mshare.net/mshare-whitepapers.html.

Enterprise Feedback Management is the process of systematically collecting, analyzing, consolidating, and then using all sources of feedback to improve your business and your overall profitability.

To understand EFM, let’s look at the following analogy. What if most of the money transactions in your company did not flow through a single accounting system, were not followed up on, and were never reconciled? Imagine the chaos.

Simply replace the word “money” in the above scenario with the word “feedback,” and you have a pretty good picture of what most service companies are currently facing. For example, many companies collect customer feedback using point-of-sale surveys or comment cards, others perform internal quality checks, or use third-party mystery shoppers to measure performance – yet these different types of feedback are never consolidated and presented back to the unit manager for follow-up and customer recovery.

Topics covered in the white paper include:

The Benefits of EFM
How to effectively consolidate your feedback
EFM is not just software, it is a way of doing business
The difference between CRM (Customer Relationship Management) and EFM
How to successfully implement EFM
Accountability and feedback

Collecting, consolidating, and managing feedback from all sources and then urgently acting on that feedback is setting leading companies apart from the rest. EFM is rapidly being adopted as a best practice in most industries.

About Mindshare Technologies
Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net.