Overtone, Inc. and Mindshare Technologies announced today that Mindshare has selected Overtone to provide an integrated social media listening system for users of its customer survey solutions.

The agreement between the companies provides joint clients with a complete, best-of-class solution to gain actionable insights from all customer feedback channels, including customer surveys and diverse social media sources.

“Teaming up with Mindshare enables us to deliver social media analytics to joint clients in need of uncovering hot topics of online conversation, as well as aggregated tone, sentiment, and volume of social media chatter,” said Russell Wirth, senior vice president of sales, Overtone, Inc. “Our OpenMic system delivers strategic social media insights to marketers, customer care, and brand professionals to help them deliver their brand promise, improve customer loyalty, and guide product and service innovation.

”As a leading customer feedback provider, Mindshare is dedicated to helping companies receive feedback from their customers and employees. Through its current offerings, Mindshare adds structure to the unstructured world of Social Media. The partnership with Overtone, Inc. will now add important elements to Mindshare’s capabilities in listening and understanding the buzz of social media,” said Richard Hanks, President of Mindshare Technologies.

About Mindshare Technologies
Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net.

About Overtone, Inc.
Overtone, Inc. delivers real-time customer intelligence to many of the world’s leading consumer brand companies including Microsoft, Yahoo!, eHarmony, and Continental Airlines. Overtone’s OpenMic integrated listening system extracts actionable intelligence from unstructured customer-generated content. Overtone is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures. Visit www.overtone.com

Overtone and OpenMic are trademarks of Overtone, Inc.