Café Rio Mexican Grill was voted the No. 1 Quick-Serve Restaurant (QSR) Chain in the nation, winning the Sandleman & Associates “Quick-Track Award.”

The Quick-Track Award is the top honor for a QSR Chain, going to the company rated highest in customer reviews, dining experience, taste of food, customer service, speed of service, and value.

Naturally, as Café Rio’s customer feedback management supplier, Mindshare Technologies feels equally honored with Café Rio’s success.

“To see our long-time friends at Café Rio take advantage of real-time customer feedback is like helping an Olympic medalist get the Gold,” said Richard Hanks, President of Mindshare Technologies. “Not only does Café Rio have some of the highest customer satisfaction and loyalty ratings, but they also continue to improve! Café Rio employees love to serve their customers, and for them, that’s what success is all about. We’re so tremendously happy for them.”

Café Rio hired Mindshare Technologies in 2004 to provide customer feedback management and real-time reports. As soon as a Café Rio customer takes a satisfaction survey, Mindshare’s system analyzes and categorizes the data from that survey and instantly reports it to the Café Rio location manager, helping them quickly take action to improve their customers’ experience.

Over the years, the two Utah-based companies have grown tremendously, finding nationwide success together. Café Rio is one of Mindshare’s longest-tenured clients.

To win the Quick-Track Award, Café Rio beat out worthy competitors Chipotle, In-N-Out Burger, Chick-fil-A, and Pei Wei.

“Much of our success in winning this award is due to the excellent customer feedback system that Mindshare provides us,” said Bob Nilsen, Café Rio CEO. “Without Mindshare’s real-time reports and tools, we wouldn’t be able to capitalize on our customers’ feedback. We love their tools and technology and have been relying on Mindshare for seven years. We also love the support and insights that Mindshare’s professionals provide to make us even better. Customers are our main focus, and Mindshare significantly helps us utilize their voices.”

About Mindshare Technologies
Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net.