Mindshare Technologies Appoints Lonnie Mayne as New Chief Experience Officer

• CXO Position Designed to Interact With All Levels of the Organization to Build Relationships Through Enhancing the Overall Customer Experience
• Company Leadership Recently Realigned Along Specific Verticals in Conjunction with the Addition of the CXO

Mindshare Technologies today announced the appointment of Lonnie Mayne, executive vice president of sales and account management, as its new chief experience officer (CXO). The creation of this new position reaffirms the company’s commitment to making the customer a priority in all business decisions.

“A chief experience officer can help maintain a client-centric perspective and deliver better customer experiences by coordinating efforts across multiple internal organizations,” said Bruce Temkin, managing partner at Temkin Group, a customer experience and research consulting firm.

As CXO, Mayne will be responsible for improving and enhancing the customer and client experience at all points of contact. All departments that have customer interactions including marketing, sales, and account management will report to and work with Mayne, who will create and execute operational solutions that are a better experience for Mindshare customers.

“Mindshare is dedicated to every level of the customer experience, both internally and externally, and Lonnie’s focus as CXO will help us elevate that purpose as we continue to grow,” said John Sperry, CEO of Mindshare. “In his previous position at Mindshare, Lonnie had a relentless focus on the needs of the customer. I know Lonnie will prove to be a real asset as our new chief experience officer for our team – which already respects him for his effective leadership style and his dedication to the company and its success – and most importantly our customers.”

Mindshare has also realigned its sales leadership organization, placing new vice presidents to oversee retail, restaurant and call center verticals. Each new position is filled by a candidate with extensive experience in their specific vertical, assuring they have a deep familiarity with the various points of contact with the customer. The new team is Erich Dietz, vice president of business solutions-contact centers; Randy Jordan, vice president of business solutions-food services; and Shane Evans, vice president of business solutions-retail. The realignment is structured to work in conjunction with the new CXO position, and Mayne will be working closely with all the new vice presidents to build lasting and loyal customer relationships.

“In any business model, the customer should always be at the forefront, and for many companies this is simply not the case. The customer experience is quickly becoming the competitive advantage,” said Mayne. “I look forward to leading the charge at Mindshare and working closely with the team to make sure our customers are having the best experience possible.”

About Mindshare Technologies
Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net.