RaceTrac Petroleum, Inc. recently joined forces with feedback management provider Mindshare Technologies to roll out a new guest survey program. The new system, RightTrac, allows RaceTrac to continuously gather feedback and respond to customer needs in real time to further its mission of making guests’ lives simpler and more enjoyable.
“The launch and overwhelming response to RightTrac has been fantastic,” said Mark Reese, vice president of operations for RaceTrac. “Since our rollout on March 1, we’ve received more than 55,000 customer reviews, which we have been able to utilize to make immediate improvements in the stores for our guests. This new firsthand feedback has helped RaceTrac successfully provide consistent and enjoyable experiences for our guests.”
Equally pleased by the RightTrac program’s early success, Mindshare is confident they have found an ideal partner for their customer-focused feedback solutions. “To work with a company like RaceTrac that is so outwardly dedicated to their customers is a dream partnership for Mindshare,” said Lonnie Mayne, chief experience officer for Mindshare Technologies. “They already have the track record and the people in place to provide an exceptional customer experience—so adding a program that delivers immediate guest insights for the front-line store team members to act on directly puts the company at a serious advantage.”
Guests are encouraged to provide feedback at every visit to one of RaceTrac’s stores. Details on how to give feedback are shown to every guest at the bottom of their receipt.
About RaceTracHeadquartered in Atlanta, GA, RaceTrac has been serving guests since 1934. RaceTrac operates more than 325 convenience store locations in five southeastern states under the mission of making lives simpler and more enjoyable. The company has been named a top workplace by the Atlanta Journal-Constitution (2012-2011), the South Florida Business Journal (2012), the Orlando Business Journal (2011), and the Dallas Business Journal (2010). A typical RaceTrac store features more than 4,000 items available to satisfy the needs of its guests and up to 24 fueling positions. For more information, visit us at: