LONDON (April 13, 2012) — Mindshare Technologies, a leader in Voice of the Customer (VoC) technologies, today announced the company is hosting a series of seminars across the United Kingdom focused on how customer experience best practices can drive operational improvement. Mindshare will be providing workshops to help customer service professionals improve their customer relations expertise and, in turn, help their companies retain valuable customers.

The customer service best practices seminars will be held at Liberty House, 222 Regent Street, in London and Pall Mall court, 61–67 King Street, in Manchester and will be headed up by three members of Mindshare’s leadership team, each lending their expertise in VoC and enterprise feedback management (EFM) solutions: Lonnie Mayne, chief experience officer; Shane Evans, vice president of business solutions-retail; and Rachel Lane, director of Europe, Middle East and Africa development.

“Customer feedback plays a vital part in the success of any business, but there are many organisations out there that are unsure of how to best capture that feedback and make it actionable,” said Lane. “In these seminars, we will answer some of the most common questions and arm each attendee with the information and tools they need to improve their company’s customer service efforts.”

The seminar series begins in London on April 17, followed by a second offering in Manchester on April 18. Registration for these two free events is now open, and information can be found at www.mshare.net/uktour/.

Among others, topics to be covered at the seminars include:

• Planning the Perfect Customer Experience Strategy
• The Right Modes for Invitation and Feedback
• Obtaining Non-Purchaser Feedback
• Tactical Use of Feedback
• Correlation to Financial Improvement
• Making Feedback Actionable at All Layers of Management

“These topics are universal for businesses in any industry that have customer interactions, and we have geared the seminars specifically for those individuals who are in charge of directing the customer experience,” added Lane. “At the end of each event, attendees will walk away with a better understanding of how to best capture and utilise customer feedback in order to improve their organisation’s operations and bottom line.”