Mindshare Technologies is among the founding corporate members of the Customer Experience Professionals Association (CXPA), a new global industry trade group whose members create and maintain positive customer experiences—a vital objective for any organization that offers products or services for sale.

The CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry and creating a better understanding of the customer experience discipline.

Mindshare Technologies recognizes the importance of the customer experience and proves that by joining the CXPA as both a Founding Corporate Member and Bronze Sponsor.

“As a long-time contributor to the customer experience discipline, I have hoped for a community of industry leaders formed to feed off each other’s strengths. The CXPA will fill that void,” said Richard Hanks, President of Mindshare. “We are thrilled to be a part of the Customer Experience movement and we look forward to providing the thought leadership expected of us.”

Governed by a Board of Directors to be drawn from its membership, the CXPA is led by co-founder and chair Bruce Temkin, and Jeanne Bliss, co-founder and vice chair. Both Temkin and Bliss are pioneers in Customer Experience with a deep understanding of this burgeoning industry’s roots and a keen shared vision of its future.

“We greatly appreciate the commitment that Mindshare Technologies is making to the Customer Experience Professionals Association as demonstrated by its Founding Corporate Member and Bronze Sponsor status,” said Temkin. “We are pleased to welcome Mindshare to the CXPA, and look forward to closely working together with them to help create a vibrant future for Customer Experience Management.”

A former Forrester Research analyst for 12 years, Temkin is the managing partner of the Temkin Group, and is widely viewed as one of the leading experts in building differentiation amongst large corporations with enhanced customer experience.

Bliss spent 25 years as the Chief Customer Officer inside five large U.S. market leaders. Now as the president of CustomerBliss, she coaches executives and their teams on how to drive cultural and operational customer experience transformation. She is also the author of two best-selling books on the subject.