The Mindshare Technologies and Brand IQ alliance will provide store
front businesses with a customer experience management and monitoring
solution driven by a next generation customer feedback system. Brand
IQ clients can now get immediate feedback at the store level directly
from their customers. Brand IQ can then use this information to identify
what is driving customer and employee satisfaction and help their clients
understand and respond in real-time to their customer's experiences.
Historically, restaurants, retailers, etc have been forced to measure
the customer experience at the store level by proxy – through
analysis of sales data or store traffic - or qualitatively – through
mystery shopping programs. Mindshare’s cutting edge interactive
voice response technology captures the customer experience in every
store on a daily basis and makes management reports available immediately
via email and the web. Additionally a powerful analytical engine and
simple interface allows managers to conduct their own analyses to uncover
key insights.
Mindshare
and Brand IQ Partner to Enhance Customer Experience Management and
Monitoring
Joint Offering Will Measure Customer Response to Improve Store Operations
and the Customer Experience.
Brand IQ is a marketing research firm that uses
high-impact qualitative and quantitative methods to deliver strategic
customer, employee, and market intelligence to business leaders. Co-founded
by a former marketing executive and a client-side marketing research
director, Brand IQ understands the marketing and business challenges
faced by today's business leaders as well the cultural, operational,
and financial challenges they face in executing their strategies. For
more information, call 617 960-3516 or visit www.brandiq.biz.
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