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In this issue:

Managing and Monitoring the Customer Experience – By Permission
A Message From Mindshare Technologies
How Does CONNECT Work?

Managing and Monitoring the Customer Experience -
By Permission
by Jim Boyer, Co-Founder and Vice President Sales, Mindshare Technologies
 
 

This summer, my nearly-17-year-old daughter really hit her stride socially. Offers for dates and for weekend getaways with groups of friends (all wholesome activities) have come with a regularity that seemed to keep her watchful and admittedly slower-paced parents always on-edge. Our early reactions of caution and inquisitiveness challenged her autonomy in a way that was beginning to really bother her. Until one day, we sat down and talked it over. Did she want us to not care? Did she think we should feel good about her taking long road trips with young, inexperienced drivers? Did she want us to let her define all her own boundaries? What kind of parents did she want us to be?

It turns out that she did want our guidance, and she wants protective parents. Though it sometimes frustrated her, she acknowledged her need for boundaries. Now on the same side, we were then able to agree what those boundaries should be. We solved the problem together. That approach changed her view – and the view of her parents – and the summer has been more enjoyable since then.

What was the difference? Permission.
Before our chat, our daughter wasn’t sure of our parental motivations. When our boundaries got in her way, she certainly didn’t want them. After our chat, my daughter gave us permission to parent her – to be the watchful and protective parents she needs; and that we want to be. And we recently let her go with her friends on a road trip.

Permission changes everything.

Click here to read more of this article.

 


 
 

Home Depot's CEO Talks About the Customer Experience..

 
 

"When I became CEO, I reread The Experience Economy (Harvard Business School Press, 1999). It became clear early on that what had gotten the Home Depot to its first $50 billion was not going to get it to the next $50 billion. I knew that the new competitive arena was the customer's experience..

..We used to take a more quantitative view of customer service: Would you shop here again? What products do you like? Are we conveniently located? Today, we're looking for brand affinity. Do people want to come to the home depot because of the experience?"

Bob Nardelli
President and CEO
The Home Depot
Atlanta, Georgia
A Message From Mindshare Technologies
 
 

We have been very busy at Mindshare Technologies with the latest enhancements to CONNECT, including an more flexible report engine that allows more flexibility in how data is displayed. It will soon be possible to easily customize reports for your specific needs.

Learn how CONNECT works, try a CONNECT survey for yourself. And once you're done taking the survey, sign into the CONNECT system and see how data collected from the surveys are reported.

Click here and try the CONNECT system yourself!

 
What is CONNECT?
  CONNECT is an automated customer feedback system.

CONNECT measures customer satisfaction and captures customers' perceptions of your business. CONNECT delivers to you information in real time that is actionable, allowing you to improve your business.

CONNECT provides you statistically accurate information and actionable results right down to the employee who performs the service.

  CONNECT is easy to implement. There is no new equipment to buy and nothing to learn. And since your customer initiates the call into the CONNECT system, you won't drive customers away from your business, but you motivate them to return.

Visit the Mindshare Web site to learn more about CONNECT and how it can economically help you improve your business and your bottom line. Or email us to set up a personal demonstration.


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