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Volume
2, Issue 2 |
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THE BRAND-CONSUMER RELATIONSHIP is a critical asset
that requires constant vigilance to develop and protect.
When you seek to improve your performance in a given
activity, how do you do it? Do you just work harder
(in general) or do you identify your strengths and
weaknesses and work on the latter? Take golf-if you
want to improve your score, your scorecard only tells
you how many strokes you take per hole. But if you
track your driving distances, your fairway strokes,
your approach shots and your putts, now you will better
understand where you need to focus your efforts.
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Most
will agree that brand development, promotion
and protection are critical to establish and
maintain a competitive position in the marketplace.
And in B-C organizations, the customer-facing
employee plays a critical role in brand representation.
Indeed, a recent Booz Allen & Hamilton study
indicated that up to 80% of the
brand-consumer relationship begins at the point
of sale! Click
here to read more of this article. |
80%
of the brand-consumer relationship
begins at the point of sale. |
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| About
The Author: |
| Jack
Corneveaux has over 20 years experience
in computer software and hardware sales and
marketing. Jack brings extensive business intelligence
and decision support experience in retail, hospitality,
health care and manufacturing, having worked
with major clients such as Boston Chicken, Smiths
Food and Drug, Intermountain Health Care, Costco
and Weider Nurition. Jack
holds an AB from Dartmouth College and an MS
from the University of Arizona. |
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Mindshare Technologies, Inc. (www.mshare.net)
is pleased to announce that Stephen P. Weisz has joined
the company’s Board of Directors. Mindshare is the
country’s fastest growing provider of real-time
customer feedback.
“I am very pleased to join the
Board of such a dynamic and innovative company,”
said Mr. Weisz. “Throughout my hospitality career
I have witnessed first-hand the incredible results that
can be achieved by listening to customers and putting
their feedback into immediate action. What makes Mindshare
unique is its ability to provide real-time feedback in
a cost-effective way to managers up and down a company’s
management hierarchy.”
For more about Steve Weisz and Mindshare
Technologies, click
here.
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Mindshare Technologies is pleased to announce the release
of CONNECT™ version 3.5. CONNECT™ is an automated
system that encourages customers to provide immediate
feedback to service establishments such as restaurants,
hotels, hair salons, home services, and retail stores.
According to John Sperry, CEO of the Salt Lake City based
company, the company named its product CONNECT™
because it wanted to help companies connect their executives
and frontline employees directly with their customers,
the people they're responsible for serving every day.
It gives customers a quick, easy, and non-threatening
way to tell companies how they feel.
For more about Mindshare Connect 3.5, click
here.
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