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Mindshare President Quoted On AskBTE Website

"Sometimes Simple Works Best", Says Hanks

August 22, 2008
Mindshare President Richard D. Hanks is featured on AskBTE.com "Insiders Obervations". AskBTE.com is published by Business Travel Executive Magazine. Part of the column is reprinted below.

It's one thing to get feedback about the value of your travel program. It's another to figure out how best to act on it. Rich Hanks, CEO of Mindshare Technologies, gives a great example. Mindshare assists companies' CRM efforts by collecting customer feedback – and then helping meet the expectations that are revealed. One of Hanks' favorite stories concerns a seafood restaurant. An evening of customer surveys drew the same complaint several times: there were no clams in the clam chowder. "The manager fixed the problem the next morning by training the new waiter to stir the soup before serving individual bowls. Why? Because clams sink to the bottom of the pot. One minor change made a huge difference."



About Mindshare Technologies
Mindshare helps companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention.  Our industry experts guide clients in building comprehensive Enterprise Feedback Management (EFM) solutions.  Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. As a hosted system, Mindshare is affordable and flexible, providing automated surveys and reports tailored to each client’s specific needs.  The reports are web-accessible 24/7 or by scheduled email delivery.  Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.