Airport Revenue Magazine Looks to Mindshare President for Answers
President Rich Hanks gives his two cents on how technology supports the personal touch of customer service
To read the article in its entirety, click here or on the image to the left.
Excerpt:
"Not all technologies, of course, are focused on capturing the customer. Salt Lake City, Utah – based Mindshare Technologies works with restaurant and other clients to provide customer feedback through automated surveys. The company recently launched Mindshare Coach, which is to provide feedback to restauranteurs that is 'actionable' by conducting call-in surveys, says Rich Hanks, president.
'We ask all kinds of questions about service, food (and) product delivery, and we also ask about overall satisfaction and whether they would return and/or recommend it to a friend,' says Hanks. 'We go through the data and automatically find what the key drivers are and which of all the many variables is the most important. Then we tell the manager of the store specifically the actions they should take to fix the problem."'
Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net.
