Firestone's Selection of Mindshare Noticed in the National CRM Press
TCM.net Picks Up Announcement.
tory as posted at TCM.net: 
Mindshare and Firestone
Mindshare Technologies has announced that Firestone Complete Auto Care and Tires Plus has selected Mindshare Technologies to help measure customer satisfaction and customer loyalty.
Mindshare's Voice of the Customer products helps retail clients understand the customer experience and identify strong and weak performing areas by store, on a daily basis, from the customer perspective. This is accomplished through real-time, Web-based reporting that provides critical metrics such as store rankings, trends, and goal performance.
The reporting includes actual customer voice or text comments plus customer call back tracking to help enhance customer retention. It has customers take an automated survey by toll free phone number or Web and receive a store discount incentive for doing so.
Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net.
