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Mindshare Technologies Featured in Pest Control Magazine

Highlights the Benefits of Mindshare to the Service Industries

January 14, 2003

Mindshare CONNECT™ was featured in the January issue of Pest Control Magazine. Mindshare client Preventive Pest Control was featured in an article titled "Instant Surveys Win Customer Kudos". Preventive Pest Control owners Greg Hunt and Kevin Oleson relate how they were able, using CONNECT, to increase customer retention, differentiate themselves from their competition and see their business through the eyes of their customers.

Hunt and Oleson were anxious to avoid alienating their customers with outbound surveys driven by unsolicited, outbound phone calls. With CONNECT though, the customer DIALS IN to take the survey, they do not have to ANSWER the phone.

"We've had an overwhelming response from customers willing to give us both positive and negative feedback," says Hunt.

Hunt and Oleson believe they have already learned a great deal to make their business better. They already see correlation between the time a service technician spends at a customer's home and the perception of value the customer gives to the service. With the adjustments made to their business operations, PPC is performing services that are receiving high praise from their customers.

To read the entire article, click here.

To learn more about Pest Control Magazine, click here.


About Mindshare Technologies
Mindshare Technologies' business monitoring tools help companies improve operational excellence and minimize customer attrition through personal customer involvement. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive enterprise reporting. With Mindshare, companies can determine the type of information they collect, who can access it, and how it's reported. As a hosted system, Mindshare is affordable and flexible, with surveys and reports tailored to fit individual needs. The reports are web-accessible 24/7 or by timed email delivery. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.