HOSPITALITY AND SOFTWARE EXECUTIVE, RICHARD D. HANKS, JOINS MINDSHARE TECHNOLOGIES, INC. AS PRESIDENT

Company Continues to Grow, Adds to Executive ranks.

SALT LAKE CITY, Utah - March 15, 2004

Mindshare Technologies, Inc. (www.mshare.net ) is pleased to announce that Richard D. Hanks has joined the company as President. Mr. Hanks will also continue on in his role as Chairman of the Board of Directors. He will work closely with John Sperry, CEO, and the rest of the team to continue to grow the company.

"Mindshare has an experienced team, is a leader in an expanding market and is poised for tremendous future growth,” said Hanks.” It's a pleasure to be part of a company as firmly committed as Mindshare is to excellent client service and a passion for improving our customers’ profits. We help our clients understand their customers’ experience and transform those customer insights into improvements in their daily operations. It's something the entire team is very proud of, and it's something I know clients truly appreciate.”

Mr. Hanks has been a senior executive of several Fortune 500 companies as well as several start-up ventures and brings extensive experience in worldwide sales, strategy, marketing and research. He was an EVP and Corporate Officer at Marriott, where he led the marketing strategy, sales, distribution, and revenue management efforts for Marriott's 13 lodging brands, and $18 Billion in sales. Most notably, Rich was named “The Leading Sales Innovator in the Lodging Industry,” and Marriott’s sales team was rated one of the top 25 in the U.S. for 4 years under his leadership. Rich also led Marriott onto the Internet, establishing the hospitality industry's most successful online presence, and prompting Bill Gates to refer to him as an "important Internet champion" in his book "Business @ the Speed of Thought". Rich previously spent several years at PepsiCo's Frito-Lay Division in Strategic Planning, and with Price Waterhouse as a CPA and Management Consultant. He was also CEO of BlueStep, a software start-up, which grew to include 8 branded products prior to it being acquired in 2002. He was nominated for Utah Entrepreneur of the Year in 2001. He is an author and frequent teacher/speaker at trade, academic and professional gatherings, and is widely quoted in top business journals and trade publications

Said Hanks, “I'm thrilled to be a part of a company that is solving huge problems for clients -- helping them to integrate their customers’ experience into their daily business operations, and improving their long-term strategy.”

About Mindshare Technologies:
Mindshare CONNECT™ is a management tool that captures customers’ experiences and perceptions continually on a daily basis and immediately transforms them into actionable customer intelligence. It was developed to fill the missing link in CRM efforts: the actual customer experience. Shortly after their service experience, customers respond to a short survey using their touch-tone telephone. Reports are updated immediately for client management to incorporate customer insights directly into their operations. For more information, call 1 (800) 634-5407 or visit www.mshare.net.