Mr. Hanks is the chairman of Mindshare Technologies, having previously served as its president for eight years. The company has achieved many milestones, being named to the Inc. 500 list of fastest growing private companies, one of the 50 most Engaged Workplaces in the United States, and one of the Best Utah Companies to Work For. Rich has been honored multiple times as one of Utah’s top entrepreneurs, and was named “Entrepreneur of the Year” by Ernst and Young Utah Region for 2010.
Rich has been a senior executive of several Fortune 500 companies as well as several start-up ventures. He was an EVP and corporate officer at Marriott, where he led the marketing strategy, sales, and revenue management efforts for Marriott’s 13 lodging brands and $18 billion in system-wide sales. Most notably, Rich was named “The Leading Sales Innovator in the Lodging Industry,” and Marriott’s sales team was rated one of the top 25 in the U.S. for four years under his leadership. Rich also led Marriott onto the Internet, prompting Bill Gates to refer to him as an “Important Internet Champion” in his book Business @ the Speed of Thought. Earlier in his career, Rich was called “The Leader of Hotel Revenue Management and Strategy” for his leadership in hotel pricing and yield management.
Rich previously spent several years at PepsiCo’s Frito-Lay Division in Strategic Planning, and with Price Waterhouse as a CPA and management consultant. He was also CEO of BlueStep prior to it being acquired in 2002. He is an author and frequent teacher/speaker at trade, academic and professional gatherings. He is widely quoted in top business journals and trade publications. Stephen R. Covey called Richard’s book, Delivering and Measuring Customer Service, (2nd ed.), “the finest book on customer service I’ve ever read.” An active participant on various boards of corporations, universities, and foundations, Hanks was an adjunct professor at Cornell University for 10 years and on the Board of the Cornell Center for Hospitality Research.
He obtained his bachelor’s degree from Brigham Young University and his MBA from Northwestern University. He serves as a lay leader in his church.