Why Mindshare? - Glossary

 

Volume:

Glean feedback from hundreds of customers each month, not just one or two mystery shops. If you get a high percentage of response from Automated Survey invitations, you are more likely to get an accurate sampling of an average customer's experience.

In addition to the fact that Mystery Shoppers aren't even your Real Customers (they are paid to pretend to act and think like your customers), Mystery Shoppers are also expensive, so most companies spend their budget on just a few mystery shopper surveys per month. The same amount of money you would spend on one Mystery Shopper survey can achieve hundreds of Automated Customer Feedback Surveys per month. Just think of all that juicy information, ripe for the picking.

With Mindshare Technologies your customers can respond to survey invitations automatically printed on purchase receipts by phone, iPhone, e-mail, chat, or on your website, thus increasing the response rate. It's a simple way to collect a high volume of honest survey results from Real Customers for a minimum investment. We always recommend that you offer a discount or promotion to customers who complete the survey that they can use the next time they come into your store. Why? Offering a discount on future purchases increases repeat customers, strengthens branding, and builds Customer Loyalty.