Why Mindshare? - Glossary

 

Multi-Unit Companies:

Companies with more than one location, such as franchisees or national chains. Mindshare Technologies understands the unique needs of franchise and multi-location companies, and we bring proven business expertise to our clients and customers who are considering franchising or who are currently managing franchises.

Franchises and Multi-Unit Companies with several offices have a particularly urgent need for strategic customer feedback analysis and targeted marketing research. If a customer has a single negative experience at one of the locations, it will usually prevent the customer from ever patronizing any of the other locations, whether or not the other locations ever have had the same problems. One bad franchise location can really kill your other locations.

At Mindshare, we understand that a Multi-Unit Company faces unique challenges to maintaining brand consistency across all Customer Touch Points, whether they are serving fish and chips at a restaurant chain along the East coast or delivering accounting services from a dozen offices throughout the US. We deliver targeted surveys to customers and employees to measure customer's perception of your Customer Service, products, services, and other elements critical to a company's success.