Why Mindshare? - Glossary

 

Internet:

The Internet is a marvelous place to share information, take surveys, and have an overall jolly good time. However, be careful, the Internet can also be a distribution channel where your customers can tell the world about your service – good or bad!

Blogs, billboards, and social networking sites like Twitter and Facebook are great places for people to complain about a company. And in an increasingly web-savvy world, a single bad rating online can make a difference to your company's profits.

Chances are, most of your new customers have checked out your prices and service record online before they even walk through your door. Even your loyal customers are likely to check out what people are saying about you, and check how competitive your prices are.

However, online communities and Blogs can also be a great place for your loyal customers to rave about you. The power of a single unofficial "sales pitch" online from a happy customer can't be underrated. Mindshare helps you navigate this sometimes-tricky business world, where potential customers can get comments about you with the click of a mouse.

Mindshare's Instant Alert Notification System lets you know immediately when a survey response indicates a serious problem. By repairing relationships with unhappy customers, you protect yourself from damage and protect your company's future.