Why Mindshare? - Glossary

 

Enterprise Feedback Management (EFM):

EFM is an innovative system that consolidates and manages feedback from all brand touch points into one concise solution.

Customer feedback can come from many sources or "Touch Points." This includes comments made by a customer who met with your employees in person, by phone, email, online chat, letters, or when customers or potential customers see an ad online or in print, or visit your website. In addition to these types of customer feedback, there is also feedback from employees, vendors, financial reports, and partners.

Because these feedback reports and surveys come from many sources and vendors (including online/email, handwritten notes, phone messages, mystery shops surveys, etc.), it's difficult to see the whole picture. Mindshare organizes all of this information for you, including reports, surveys, and audits from third parties.

Forward-thinking companies have consolidated multiple sources of feedback into an integrated solution that provides single-source reporting, showing all feedback from customers, employees, vendors, audits, and partners, regardless of where they "touch" the company. Mindshare is the premier EFM solutions provider – offering the best solutions, which not only help our clients manage ALL feedback, but also take the additional steps of providing accountability, follow-up, incident management, and service-lapse recovery tools.

Click here to learn more about EFM.