Why Mindshare? - Glossary

Customer Loyalty:

Customer Loyalty is the totality of attitudes, emotions, and behavior that incline a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website.

We believe that Customer Loyalty can be simply defined by its outcomes – "Share of Wallet, share of Mind, share of Mouth." (Rich Hanks)

Mindshare's automated customer feedback surveys enable a strategic analysis of Customer Loyalty. This analysis of Customer Experience can be used to improve products or services, alter business practices to better suit customer's needs, and increase revenue. By looking at why some customers keep coming back, you can better understand what things about your company are working and shouldn't be changed. By listening to customer's complaints, you are given a valuable tool to remedy these problems and increase Customer Retention in the future.