Why Mindshare? - Glossary

Continuously:

This is how often companies should be listening to their customers. (The opposite of this word is "statistical sampling," or "mystery shoppers.") Mindshare keeps you Continuously updated on how your company is doing, in the eyes of your customers.

Companies who Continuously listen to their customers always have an edge in the business world. If you only listen twice a month, you are ignoring hundreds of opportunities to improve your service, give credit and praise where it is due, and remedy crucial negative customer interactions that have the potential to really hurt you.

Before internet blogs and chat rooms, a customer with a negative experience with your company would tell about 10 people, on average. Now, with the help of the Internet, dissatisfied customers can really get the word out! They can reach millions of people with their horror story of a cranky waitress and cold coffee. It is now more critical than ever that companies listen to their customers on a daily basis to customer feedback and concerns.

Customers don't experience your service sporadically, why should they only be able to give you feedback sporadically? Take a movie, not a snapshot! Get Continuous customer feedback with Mindshare.