Why Mindshare? - Glossary

Consistency:

Great service every time. You want to build a business where customers know what they'll get and they know they'll be treated well and fairly, over and over again. This creates brand awareness, satisfied customers, and loyal customers. A single experience with a grumpy sales attendant or an uninformed tech support person can truly destroy a customer's image of your company forever.

Loyal customers who come again and again are where the highest percentage of your sales will come from, so don't ignore them. Statistics show that for most companies, 80% of all sales come from 20% of the customer base.

So, those loyal customers—those advocates for your company—will do more for your profitability than billboard advertisements. Not only will they keep coming back consistently (assuming they're treated well and receive what they expect in terms of service or product). They will also help convert other customers, turning their friends into your customers. Walt Disney said, "Do what you do so well that they will want to see it again and bring their friends."

Mindshare's analytical tools monitor how consistent your customers' experiences are with your company, and tell you where and how any improvement could be made.