Why Mindshare? - Glossary

 

Automated Surveys:

Surveys that automatically capture and report Actionable customer feedback. Often, an Automated Survey invitation will be printed on a receipt or emailed to customers following a transaction. It's a simple, streamlined, and economical process to collect real information from real customers that will help you improve your business.

Remember the old business adage, "Customer complaints are the schoolbooks from which we learn." Surveys provide you with valuable information; whether it's a complaint or a compliment, you need your customer's feedback to make your business more successful. Automated surveys give completely authentic results of what real customers coming into your business think and feel about your business. Automated surveys are superior to the artificial, overpriced surveys generated by secret shoppers, since secret shoppers don't represent a real customer who found and approached your business on their own initiative.

Mindshare utilizes Automated Surveys in over 25 industries, including travel, hospitality, restaurant, QSR, financial, home services, salon, automotive, call centers, and retail. Business owners in over 125 countries and 28 languages use our Automated Surveys to increase Customer Retention and improve profits. You can log on at any time of the day and get instant real-time access to what surveys are showing today. Our team of dedicated professionals will help you turn the information gleaned from these surveys into improved performance and increased revenue.

Often, we advise that you offer an incentive to customers who complete the survey. Why? This serves two purposes. First, it makes the results less skewed in the "negative" direction, since the customers most likely to comment without any recompense are the customers with a negative experience. Secondly, the incentive is usually only redeemable if the customer returns, so it encourages repeat customers and builds customer loyalty.