Why Mindshare? - Glossary

Actionable:

Actionable is something you can act upon. Actionable data or business intelligence is relevant information about your customers or employees that you can use immediately to improve your business practices.

Mindshare's multi-million dollar, purpose-built applications and reporting engines were made to help you improve your performance and promptly remedy negative customer/employee interactions. We analyze your company through real-time customer surveys and employee monitoring to give you actionable data: the juicy facts you can do something with. We aren't big on vague generalities or random sampling to no purpose. We believe that information should be results oriented, and go to great lengths to extract that kind of information for you.

Furthermore, if it's critical information (such as a particularly disgruntled customer situation) we have an instant alerting system, so your team can take care of unhappy customers immediately, before they have a chance to blog or vent somewhere about your company.