Lonnie earned his reputation as a leading Sales Executive, with over 19 years of executive leadership in sales, marketing and operations. He is specifically known for successfully developing cohesive sales teams that focus on increasing both sales and overall profitability. As Lonnie would say "If you focus on the people (internal and external) the results will follow!" He has been recruited by leading companies to implement his approach in making "good" sales teams "great." Lonnie has frequently spoken to numerous groups, including multiple universities, on the subject of "lean distribution strategies". His experience has made him an expert on value-added selling, creating customer value, team building, individual development and lean distribution models. Lonnie joined Mindshare Technologies from the Affinia Group in Michigan, where he served as VP, Special Market Sales. He was responsible for creating high performance sales teams and setting the strategic direction for three operating divisions, including Heavy Duty, Retail and Affinia's Motorsports / NASCAR program. Prior to Affinia, he was VP, Sales for No.1 International (Hi-Tech Engine Components) and later became President of Hi-Tech's factory engineering group, and a member of the Board of Directors. While at No.1 International Lonnie and his teams were successful in partnering with the most respected customers in the industry, helping them to increase their sales and profitability. Previously, Lonnie was National Sales Manager for Timken Bearing Co. in Ohio. Lonnie attended the University of Utah and later completed Ohio State University's Executive Education Leadership program. He also received the distinguished automotive AAP degree from Northwood University in Michigan.