Hundreds of Millions of People Give Businesses Feedback Every Day. Are You Listening?
Social media is all anyone seems to talk about lately. Many people see social media as a fad, or just a venue for people to vent. Other people view the open-ended comments found on social media sites as the “future” of customer feedback. The reality of social media is that it is changing how we [...]
Building Your Own Social Media Listening Tool
There was a lot of talk at the recent Mindshare User Conference regarding Social Media. People want to know how to participate, or even control the Social Media buzz surrounding their brand. It’s obvious that Social Media is important, yet most companies don’t even know where to start. This post is meant to provide a [...]
Is There Any Measurable Value In Feedback From Social Media?
Many Social Media users talk about their experiences with businesses (both good and bad) on a regular basis. Are these people using Social Media as a “virtual therapist,” or do they expect businesses to respond to their comments? This question is important to consider, especially for those businesses looking to obtain actionable feedback via the [...]
How Restaurants Should Be Using Foursquare
If you own or operate a retail store, restaurant, or hotel, you need to know about Foursquare. Foursquare is the latest social media trend sweeping the internet (they surpassed 1 million users this week), and it’s easy to use and to understand. What is Fousquare? Foursquare is simple. It’s a Social Media site that allows [...]