We’re halfway through the main day of VoC events up at the 2012 Best Practices Conference. The weather and atmosphere are amazing. Perfect for the great speakers we’ve heard from so far, including our surprise Olympian.
What kind of an edge can analytics give your business?
It’s a question that’s been asked by anyone who has ever considered investing in analytic technology of any kind. Another way of asking the same question is, “What is the ROI of analytics?”
During a recent visit to San Francisco, an interesting history lesson revealed a powerful answer.
In a recent article titled “Gartner’s 10 consumer macro trends,” the contents of a new Gartner report were distilled to provide a handy checklist for forward-thinking organizations.
This article provides a strong confirmation of Mindshare’s strategic direction. We’ve always prided ourselves in being out front—in going beyond the conventional. Our remarkable success over the years has been a testament to that vision.
Customer feedback has immense value.
We’ve been saying that (and, might I add, proving it) for years. And its immense value is only ever realized once insights have been extracted and strategies have been executed to create a powerful customer experience. Anyone who’s worked with Mindshare should recognize the process I just described.
While growing up on Long Island, I had the pleasure of playing golf with a diverse cast of colorful characters chock full of whacky wit and practical proverbs. One afternoon, after watching me shank 20+ balls and verbally assault my clubs for their errant execution, one of these gents looked at me and said, “Hey kid… it’s not the violin; it’s the violinist.”
Less eloquently said, it wasn’t my clubs’ fault that I waved buh-bye to $60 in balls that day; it was my fault.
