Customer feedback has immense value.
We’ve been saying that (and, might I add, proving it) for years. And its immense value is only ever realized once insights have been extracted and strategies have been executed to create a powerful customer experience. Anyone who’s worked with Mindshare should recognize the process I just described.
While growing up on Long Island, I had the pleasure of playing golf with a diverse cast of colorful characters chock full of whacky wit and practical proverbs. One afternoon, after watching me shank 20+ balls and verbally assault my clubs for their errant execution, one of these gents looked at me and said, “Hey kid… it’s not the violin; it’s the violinist.”
Less eloquently said, it wasn’t my clubs’ fault that I waved buh-bye to $60 in balls that day; it was my fault.
Quick response (QR) codes are the next generation of barcode—with usefulness that goes well beyond the grocery store checkout.
Understanding It
Because QR codes store information in a two-dimensional matrix (both vertically and horizontally), these square “checkerboard” codes can hold exponentially more information than a standard rectangular UPC. But this increase in storage is only half the reason QR codes are becoming so popular.
Last week, Mindshare announced that my role in the company is changing. I’d like to say that it’s not really about my role but about our desire to continuously improve upon the experiences we give our clients each and every day.
Each day changes the landscape of the future. Each day literally outdates the day before it. In such a reality, Mindshare Technologies understands that it can be the best company imaginable, using the smartest technology and offering the coolest experience at the end of one day—and still find itself making improvements the following morning. Knowing how to identify and act on these daily opportunities for improvement is the hallmark of real leadership.
