WHO IT’S FOR
THE EXECUTIVE INFLUENCER
Corporate-level decision makers in need of comprehensive
THE FIELD MANAGER
Area supervisors overseeing the customer experience
of a multi-unit region
WHAT IT DOES
In the early days of VoC, managers would see an issue emerge, and they would have to read through all their customer comments until they landed on one that lent some insight into solving it. If you start with local management and follow feedback all the way up to corporate offices, you start compounding the number of customer comments into the thousands. Manual sorting and searching is not an option (at least not a profitable one).