WHO IT’S FOR
THE EXECUTIVE INFLUENCER
Corporate-level decision makers in need of comprehensive
customer perspective
THE FIELD MANAGER
Area supervisors overseeing the customer experience
of a multi-unit region
WHAT IT DOES
In the early days of VoC, managers would see an issue emerge, and they would have to read through all their customer comments until they landed on one that lent some insight into solving it. If you start with local management and follow feedback all the way up to corporate offices, you start compounding the number of customer comments into the thousands. Manual sorting and searching is not an option (at least not a profitable one).
When I was a child I loved making tin can phones. I would take a can on one end, my friend would take the other, and we would stretch the string tight across the room. We could talk to each other just as if we were standing face to face.
That’s not a good thing.
Last month, Mindshare Technologies hosted, quite literally, the best conference on Voice of the Customer best practices. So many of 
