Understanding the Amazing QR Code (and using it)
Quick response (QR) codes are the next generation of barcode—with usefulness that goes well beyond the grocery store checkout. Understanding It Because QR codes store information in a two-dimensional matrix (both vertically and horizontally), these square “checkerboard” codes can hold exponentially more information than a standard rectangular UPC. But this increase in storage is only [...]
Leverage Your VOC Program to the Fullest Potential
If I were a betting man, and Steve Wynn’s newest car indicates that I am, I would bet your organization is not extracting as much value as it could from your Voice of the Customer (VOC) program. Too often businesses maintain an extremely narrow focus with their VOC efforts and utilize it purely for front-line [...]
Analyzing “Analytics”
It seems you can’t swing a baseball bat without knocking over three or four people asking for analytics: Text Analytics, Predictive Analytics, Social Media Analytics, Decisiolytics, whatever (Mindshare’s CEO recently coined the term “Decisiolytics.” Your guess is as good as mine). The list seems never ending. What exactly does everyone mean by “analytics” anyway? For most, [...]
Making the Audible Actionable: Mindshare’s Unique Approach to Voice Analytics Raises the Bar
Whether on the road or on the couch, automated phone surveys are the simplest, quickest, most comfortable feedback method for customers (Erich’s drive-thru experience is a good example). Customers of Mindshare’s clients often choose to use their phone to take surveys; including customers of QSRs (fast-food), fine-dining restaurants, insurance providers, and retailers. Businesses often receive [...]
2011 Sentiment Symposium Wrap-Up
Sentiment. What exactly is it? Why does it matter and why would you want to analyze it anyway? I’ve spent a few days with these questions and have come to a few — hopefully interesting — conclusions. Jon Sanderson, Mindshare Technologies’ VP of Marketing, often tells me that the key to a good story, whether [...]
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