Archive for Customer Service

CEO’s Notes: Mindshare’s 2012 Best Practices Conference [highlights]

Posted on: October 16th, 2012 by John Sperry - CEO

Mindshare’s 2012 Best Practice(s) ConferenceLast month, Mindshare Technologies hosted, quite literally, the best conference on Voice of the Customer best practices. So many of our amazing partners—who are just plain fun to be around—made the trip to Park City and sparked a thousand different conversations centered on customer feedback application.

Together we discussed the impressive current state of VoC solutions (still vastly underused by the business world, by the way). We didn’t stop there, though, because getting “up to speed” is only half the battle. The second half of the battle was fought with previews and demos of tomorrow’s VoC solutions.

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Data Evolution: Arriving at Action

Posted on: September 4th, 2012 by John Sperry - CEO

Data

 

DATA: Facts & Statistics

What is data and why would I want it?

I remember learning the secret of what “data” means and being very unimpressed with what I learned. I was in a business information systems class when the teacher put this definition up on the board:

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Red Shoes Experience

Posted on: August 3rd, 2012 by Lonnie Mayne - Customer Experience Officer

At the beginning of the year, I was given responsibility for the thing I care most about as a businessman and a consumer: the customer experience.

All the principles and practices that I have learned and applied over the years to maintain an advantage in the sales world—simple things like kindness, respect, and sincerity—fit so well with Mindshare’s culture that they handed me the opportunity to lead out in making sure our clients keenly understand how much we appreciate them.

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Customer Experience by the Numbers: Real, Profitable Results

Posted on: April 19th, 2012 by Greg Lloyd - Marketing Manager

Customer feedback has immense value.

We’ve been saying that (and, might I add, proving it) for years. And its immense value is only ever realized once insights have been extracted and strategies have been executed to create a powerful customer experience. Anyone who’s worked with Mindshare should recognize the process I just described.

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It’s Not the Violin; It’s the Violinist

Posted on: April 11th, 2012 by Erich Dietz - Vice President, Business Solutions

While growing up on Long Island, I had the pleasure of playing golf with a diverse cast of colorful characters chock full of whacky wit and practical proverbs. One afternoon, after watching me shank 20+ balls and verbally assault my clubs for their errant execution, one of these gents looked at me and said, “Hey kid… it’s not the violin; it’s the violinist.”

Less eloquently said, it wasn’t my clubs’ fault that I waved buh-bye to $60 in balls that day; it was my fault.

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