Making the Audible Actionable: Mindshare’s Unique Approach to Voice Analytics Raises the Bar
Whether on the road or on the couch, automated phone surveys are the simplest, quickest, most comfortable feedback method for customers (Erich’s drive-thru experience is a good example). Customers of Mindshare’s clients often choose to use their phone to take surveys; including customers of QSRs (fast-food), fine-dining restaurants, insurance providers, and retailers. Businesses often receive [...]
Negative Feedback Is Good Too
We all like positive feedback. It’s natural to feel good when someone gives you a pat on the back. In business, that feeling is extrapolated ten times. There’s nothing quite like the thrill of a satisfied customer telling you how perfect their experience was and that they want to come back. And for good reason [...]
Sustaining Your Marketing Dollars Investment
After 12 years in the Leadership Development industry, I recently switched to a new career in the world of Enterprise Feedback Management with Mindshare Technologies. As a Regional VP, I worked internationally with some of the largest companies in the world like Cargill, Johnson Controls, Pfizer, Wells Fargo, Blue Cross Blue Shield. Business has taken [...]
Text Analytics Webinar
Last week, our CTO, Kurt Williams, and the Director of Customer Service at Hertz, Becky Robertson put on a webinar with Loyalty 360 on the topic of how text analytics can help extract valuable information from mountains of untapped data and feedback. It’s about an hour long, and it’s very informative. We hope you enjoy [...]
Is Customer Service Extinct?
Is customer service becoming extinct? Have we “hunted” it to extinction? Will an economic downturn be the last straw? Can it recover from the endangered species list? Who or what will make that decision? All good questions – but maybe not the right questions. As consumers, rather than spend our time bemoaning the loss of [...]
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