If It’s Not Memorable, It’s Not an Experience
Last week, Mindshare announced that my role in the company is changing. I’d like to say that it’s not really about my role but about our desire to continuously improve upon the experiences we give our clients each and every day. Each day changes the landscape of the future. Each day literally outdates the day [...]
Analyzing “Analytics”
It seems you can’t swing a baseball bat without knocking over three or four people asking for analytics: Text Analytics, Predictive Analytics, Social Media Analytics, Decisiolytics, whatever (Mindshare’s CEO recently coined the term “Decisiolytics.” Your guess is as good as mine). The list seems never ending. What exactly does everyone mean by “analytics” anyway? For most, [...]
Making the Audible Actionable: Mindshare’s Unique Approach to Voice Analytics Raises the Bar
I’m at the drive-thru of a national burger chain last week, craving that juicy super-burger that melts as it slides down my throat and becomes 800 calories of fat that I’ll probably never work off. As I grab my bag of food at the pick-up window, the employee informs me that if I call the [...]
Negative Feedback Is Good Too
We all like positive feedback. It’s natural to feel good when someone gives you a pat on the back. In business, that feeling is extrapolated ten times. There’s nothing quite like the thrill of a satisfied customer telling you how perfect their experience was and that they want to come back. And for good reason [...]
Sustaining Your Marketing Dollars Investment
After 12 years in the Leadership Development industry, I recently switched to a new career in the world of Enterprise Feedback Management with Mindshare Technologies. As a Regional VP, I worked internationally with some of the largest companies in the world like Cargill, Johnson Controls, Pfizer, Wells Fargo, Blue Cross Blue Shield. Business has taken [...]
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