In a recent article titled “Gartner’s 10 consumer macro trends,” the contents of a new Gartner report were distilled to provide a handy checklist for forward-thinking organizations.
This article provides a strong confirmation of Mindshare’s strategic direction. We’ve always prided ourselves in being out front—in going beyond the conventional. Our remarkable success over the years has been a testament to that vision.
Customer feedback has immense value.
We’ve been saying that (and, might I add, proving it) for years. And its immense value is only ever realized once insights have been extracted and strategies have been executed to create a powerful customer experience. Anyone who’s worked with Mindshare should recognize the process I just described.
While growing up on Long Island, I had the pleasure of playing golf with a diverse cast of colorful characters chock full of whacky wit and practical proverbs. One afternoon, after watching me shank 20+ balls and verbally assault my clubs for their errant execution, one of these gents looked at me and said, “Hey kid… it’s not the violin; it’s the violinist.”
Less eloquently said, it wasn’t my clubs’ fault that I waved buh-bye to $60 in balls that day; it was my fault.
