In lieu of the election season, our friends at Arby’s have developed a creative campaign to engage their social-media-obsessed customers on Foursquare. As the Foursquare Mayor of a participating Arby’s location, you get your own reserved “Mayor’s Table” as well as 50% off your meal… and you don’t even have to be elected!

This is a great example of how combining your online marketing efforts, offline marketing, current events, and a passionate group of customers can drive both profits and press to individual locations.

Click here to learn more about how you can use Foursquare for your business.