Mindshare Technologies Helps Save The Lives Of The People Of West Africa
For years, Mindshare Technologies has actively supported the efforts of the Ouelessebougou Alliance. The purpose of the alliance is to provide the citizens of Ouelessebougou (a group of villages in Mali, West Africa) with sustainable solutions to help fulfill their most crucial needs. The Alliance expects to remain in the region until the villages are [...]
The Power Of A Smile
This past weekend I stopped by a pizza store up the street to pick up a pizza for my family. My expectation was to quickly grab a pizza as my wife and I were late for an appointment. The goal was to get in and out as quickly as possible. All I cared about was [...]
Ten Sure-Fire Ways To Turn Customers Into Brand Enthusiasts
Loyalty. What creates it? How can you sustain it? Is there a ‘secret sauce’ that helps you transform a run-of-the-mill customer into a wildly enthusiastic devotee? What motivates a consumer to drive past 25 restaurants to get to their favorite one? Why does every piece of clothing I’m wearing have a Nordstrom label? What in [...]
The Importance Of Followup
There are four general purposes for your company to be gathering customer feedback. Strategic Information at the Executive Level Operations Improvement Reward Employee Success Save Dissatisfied Customers Strategic Information at the Executive Level Gathering customer feedback is key when attempting to understand what your customers are thinking at any given moment. Seeing your business through [...]