8 Customer Feedback Survey Tips You Need To Know!
The other day, I took the survey for a multi-national fast food chain. Ten questions in, I was begging for mercy. You’d think that with as many minds as are behind such a company, they could at least string a decent survey together. Unfortunately, for every good transactional survey, there are 10 bad ones. Whether [...]
Swimming In A Sea Of Sameness
The majority of your industry is competing to please anyone and everyone they can. The only way they can do this is by creating lots and lots of average experiences that people can’t really complain about. The problem with creating average products for the masses is that it means you are probably using the same [...]
Sacrificing Customer Experience For Profits
Which is more important in the short run, profits or customer loyalty? This is something that every company needs to decide. There are many ways to make a buck in your business. When deciding how you want to make your money, it’s easy for your profit motive to be egocentric rather than customer centric. For [...]
Can Positive/Negative Feedback Make or Break a Relationship?
Have you ever worked in the same office where an I.T. manager was present? This is the brave soul that helps you every time your computer isn’t working properly. In my opinion, this is one of the most stressful jobs on the planet. Why? Because the vast majority of feedback they receive from their coworkers [...]
Is Your Company Policy The Company Excuse?
A few weeks ago, I wrote a post on the Platinum Rule. “Do unto others as they would have you do unto them.” Part of incorporating the Platinum Rule means providing your employees with the ability and motivation to treat your customers as they want to be treated. The excuse, “Sorry, it’s company policy” has [...]
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