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Tomax and Mindshare Partner to Enhance Retail Customer Experience

Joint Offering Will Add the actual Customer Experience to Retail.net

SALT LAKE CITY, Utah - November 19, 2003

Tomax Corporation and Mindshare Technologies announced today that they will partner to provide retailers with information designed to improve their store operations. Tomax clients who currently use the company's Retail.net suite to manage key operations like point-of-sale, back office tasks and labor scheduling will be able to gain daily input from customers about their shopping experience.

Historically retailers have been forced to measure the customer experience by proxy, by analyzing sales data or store traffic. Now, with Mindshare's next generation interactive voice response technology, Tomax Retail.net users will be able to directly query customers about their perceptions of store performance.

"Mindshare Technologies is a leader in Customer Experience Management and Monitoring (CEM2)" said John Sperry, President and CEO of Mindshare Technologies. "Our CONNECTT application will deliver customer-provided data to Retail.net users, generating actionable ideas for improvements at the retail store."

"Tomax applications allow retailers to manage store operations as they occur, wherever they occur - a concept we call retail-in-realtime," remarked Eric Olafson, President and CEO of Tomax. "Now, Retail.net users can employ web delivered feedback from Mindshare to learn what their customers are saying. Instead of managing by guesswork or conjecture, retailers will actually know what their customers want, and can execute changes in realtime to meet those demands."

To learn more, visit www.tomax.com/alliances/mindshare.html.

About Tomax
Tomax Corporation is a leading provider of web-based solutions for retail operations and multichannel management. The Tomax Retail.net® solution enables retailers to create a retail-in-realtimeT infrastructure using four primary components: Customer Management, Transaction Management, Portal/Workflow and Workforce Management. Retail.net components can be hosted by Tomax or the retailer and can be rapidly deployed and modified to support comprehensive requirements. Over 100 branded retail chains rely on Tomax solutions, including Kroger, Safeway, Winn-Dixie, Viking Range, Franklin Covey, Ultimate Electronics, Gateway Computers, TJ Maxx/Marshalls, and 24 Hour Fitness. For more information about Tomax, call 801-990-0909 or visit www.tomax.com.
About Mindshare Technologies
Mindshare Technologies' business monitoring tools help companies improve operational excellence and minimize customer attrition through personal customer involvement. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive enterprise reporting. With Mindshare, companies can determine the type of information they collect, who can access it, and how it's reported. As a hosted system, Mindshare is affordable and flexible, with surveys and reports tailored to fit individual needs. The reports are web-accessible 24/7 or by timed email delivery. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.