Mindshare Technologies Releases Mindshare™ 3.0

SALT LAKE CITY, Utah - August 22, 2003

All businesses that deal with customers, from beauty salons to medical clinics, need to understand their customers. In order to assist this understanding Mindshare Technologies has released the most advanced version of their customer experience management and monitoring system, CONNECT™ 3.0.

Earlier versions of CONNECT have helped many businesses listen to and improve their customer's experiences, resulting in increased brand loyalty and satisfaction. Businesses are learning exactly what their customers think within hours of the visit, without intruding on the customer's sense of privacy.

Current CONNECT users include Great Clips Salons, Gastronomy Restaurants, Winger's Diners and the Larry H. Miller Group (Mayan Restaurant).

CONNECT offers many improvements over existing customer feedback systems such as outbound surveying or mystery shopping. For example:

			CONNECT is completely automatic, as soon as the data is collected, it is available to the client through fax, email or the Internet.
			CONNECT Experience Surveys are easily modified to meet changing needs. If new questions are needed, it's a matter of hours, not days to make the change.
			CONNECT is unobtrusive to the customer. Customers are motivated by an incentive provided by the business to call into the CONNECT system and take the survey. The customer is not annoyed by phone calls intruding on private time.
			CONNECT builds brand loyalty by demonstrating to the customer the business desires their input
			CONNECT's instant reporting allows for timely management of problems as soon as they arise.
			CONNECT is easy to integrate. There is nothing to install and no software to implement.

The latest version of CONNECT enhances the reporting engine, permitting reports to be customized easily for different business applications and allowing the data collected by CONNECT surveys to be viewed in various conformations. These options give the users the ability to analyze their data in ways unavailable before. It is now possible to compare data across an entire organization, from high level overviews down to the individual employee.

Mindshare CONNECT is the most efficient, accurate and cost-effective method available to collect information about customer experiences and thoughts. The latest upgrade gives businesses the ability to analyze that data and understand how to monitor, manage and improve and grow your business.

Mindshare Technologies provides customer experience management and monitoring tools to the business community.